Thinking About Thinking

I had the chance to swing by MSNBC to talk about 5 key components to cover when pitching an investor. The short synopsis is this:

1. Start by explaining the problem your company solves.
2. Define specifically who experiences that problem.
3. Clearly articulate how your company’s product or service solves that problem.
4. Explain how you charge and what you charge for your company’s product or service.
5. Give proof points.

Remember, pitching an investor is not about sharing information – it’s about telling a story. Hopefully this is a helpful framework to craft a good story for your business.