I had the chance to swing by MSNBC to talk about 5 key components to cover when pitching an investor. The short synopsis is this:
- Start by explaining the problem your company solves.
- Define specifically who experiences that problem.
- Clearly articulate how your company’s product or service solves that problem.
- Explain how you charge and what you charge for your company’s product or service.
- Give proof points.
Remember, pitching an investor is not about sharing information – it’s about telling a story. Hopefully this is a helpful framework to craft a good story for your business.